Haptic Thinking · Haptic engineering consultancy

Haptics that feel right – and hold up in series production.

Independent haptics consultancy and active involvement in projects – for OEMs, suppliers at every tier and technology providers. We turn “feels right” into a requirement suppliers can meet and purchasing can sign.

Founder with over 22 years of haptics experience, almost 18 of them on the OEM side · confidential, NDA on request

The challenge

Why good haptics fail in series production.

The market is still looking for the right way to establish active haptics. Quick, inadequate solutions have unsettled it – poor quality is spoiling demand. Under cost pressure, everyone looks for the safe bet.

01

Without clear requirements, every party optimises for its own risk – not for your product.

02

Haptics are debated subjectively instead of specified objectively.

03

Excessive specifications drive cost without creating tangible quality.

04

Inefficient concepts drive complexity, cost and failure risk.

05

Good haptics depend on individuals – not on a robust system.

Our approach

We know the side that says no.

Every solution is assessed through the OEM lens and the cost lens at once – on a scientific basis. Better no project than a poor solution.

01 The OEM view

You learn what gets accepted – and why things fail.

Experience from the manufacturer’s side, not from the supply chain.

02 Objectification & specification

Perception becomes measurable – with targets, tolerances and acceptance criteria a supplier must meet.

Passive haptics: effective and efficient design and adjustment using intuitive methods – for example for rotary controls.

Effective static characteristics – precisely specified, with effective tolerances · IDM – Interaction-based Dynamic Measurement

03 Technology into series

Selecting technology and design that will pass at the OEM – developed together with you. On request, we actively accompany validation and series launch, for passive and active haptics.

From Science to Series.

Independent: no commissions from suppliers and no stakes in companies we assess or select. Any potential conflicts of interest are disclosed before a project starts.

How we work

Your path to haptics that last.

For OEMs

  1. 1

    Specify

    Perception-based targets and tolerances – the relevant separated from the irrelevant.

  2. 2

    Measure

    Check static characteristics and validate them dynamically with IDM – reproducible instead of gut feeling.

  3. 3

    Enforce

    Clear acceptance criteria for suppliers and purchasing.

Effective characteristics with effective specifications and tolerances ask more of suppliers at first – from the OEM’s perspective they are indispensable. In the end they make everyone’s work easier: they take pressure off the wrong places and put it where it creates tangible quality.

For suppliers (Tier 1, Tier 2 …) & technology providers

  1. 1

    Is it worth it?

    What the market wants, needs and is willing to pay for.

  2. 2

    System & roadmap

    Concept, cost and details – before hardware exists.

  3. 3

    Prototypes

    Test the full system, build demo boxes that convince customers.

  4. 4

    At the customer

    A toolbox that lets customers realise their own projects.

How it starts

  1. You call or describe your situation by email.
  2. We understand the problem and the challenge – and assess honestly whether it is feasible in principle and whether we are the right partner.
  3. Together we define the exact scope – from advice to active involvement in your project.

Confidential · standard NDA on request · personal reply

Services

Five services for your haptics.

As consultancy or with active involvement in your project: perception-based, enforceable towards the supply chain – and aligned with the quality your customers experience.

01

Haptics expertise on the OEM side

Independent haptics expertise towards your supply chain.

  • independent assessment in the OEM’s interest
  • effective supplier steering
  • cost and risk reduction
  • robust acceptance criteria
02

Specification, measurement & simulation

Gut feeling becomes a robust specification.

  • measurable targets & tolerance bands
  • relevance-weighted, transferable
  • specification parametrised in hours, not days
  • vibrotactile & mechanical
03

Active haptics, system design & cost

Technology knowledge that lowers cost.

  • all actuator technologies in view
  • physically grounded system design
  • actuator & complexity reduction
  • latency and architecture concept from UI to actuator
  • effect design aligned with visuals and sound
04

Concept sparring & assessment

An honest assessment before it gets expensive.

  • honest strengths/weaknesses feedback
  • cost-optimal system concepts
  • avoidance of typical pitfalls
  • compliance considered early
05

Training & network

Competence that stays in the team.

  • higher decision quality
  • a shared language across disciplines
  • product & market assessment for suppliers
  • access to an established network

Your result

What you can expect: from gut feeling to robust haptics.

Without a system

  • Late sample loops and tooling changes
  • Rework and delays up to start of production
  • Debates about taste instead of acceptance by criteria
  • More hardware than needed – higher unit costs

With a system

  • Measurable targets and tolerances
  • Acceptance criteria that can be enforced
  • Lean hardware with the same or better haptics
  • Competence that stays in the team

Describe your situation – we will assess honestly whether and how we can help.

describe your situation

Experience

Proven in series production – experience that flows into your project.

The following cases come from series development on the OEM side before reisinger engineering GmbH was founded – led or substantially shaped by its founder (see About).

Active touchpad

In series production for more than ten years – several generations

Different sizes, geometries, actuators and suppliers – with one consistent concept.

  • Gen 1
  • Gen 2
  • Gen 3
  • Gen 4

Active central display

Transferred to large displays – in series, further developed

Process and system were refined further; the know-how flowed back into the touchpads.

  • Gen 1
  • Gen 2

Active controls

Closed surfaces, complex geometries – first generation in series production

Active feedback even where no gap and no visible travel are wanted.

  • Gen 1

Friction-based haptics

Ultrasonic – development substantially driven

Including technical compliance (ultrasonic acoustics) and measurement.

Touchpad and display prove it: one concept and one process work across different sizes, geometries, surface stacks and actuators.

High-quality display haptics with few actuators
Situation
Large, curved displays were to receive high-quality active haptics – at economical cost.
Obstacle
Conventional concepts move the entire surface laterally (shaker principle). This is complex and reaches its limits with large, thin glass.
Solution
Physically grounded system design instead of the shaker principle: the feedback is created precisely while the surface itself stays almost still.
Result
Economical design with high-quality haptics and few actuators – even for large, curved displays with thin cover glass. Implemented in series production.
Clear characteristics make life easier for everyone
Situation
Switching elements from different suppliers had to meet the same quality standard.
Obstacle
Insufficiently specified static characteristics and ineffective tolerances create pressure in the wrong places – debates instead of acceptance.
Solution
Precise, perception-based specification of the characteristics with effective tolerances; targeted adjustments together with the suppliers.
Result
Further suppliers demonstrably meet the standard – creating competition in purchasing without compromising tangible quality. Clear criteria take pressure off the product – and make everyone’s work easier.
show more cases
A specification that lasts
Situation
OEM that wants to keep haptic quality stable and transferable across model series and supplier changes.
Obstacle
Quality sits in the experience of individuals; the relevant and the irrelevant land in the same pot, over-specification costs without effect.
Solution
A robust specification construct – complete, unambiguously defined and weighted by relevance. What matters most is dynamic testing (IDM) incl. a checksum check: if it deviates, the deviation is also perceivable, not merely technical.
Result
Parametrised in hours instead of days after setup; used across series for many years – across supplier changes and geometry changes. Output: a robust contribution to the requirements specification, captured from existing components or newly generated.
Measuring at the real operating point
Situation
Development team that wants to assess haptics objectively – without endless user studies.
Obstacle
Static characteristic curves describe a “detuned system”, because the human finger impedance is missing.
Solution
IDM captures the vibrations at the real interaction operating point with a normalised finger impedance.
Result
Objective, close-to-perception assessment – transferable from fine components to large mechanisms.
Best haptics before hardware exists
Situation
Control projects that want to find the best haptics within the available solution space – without dozens of sample loops.
Obstacle
Classical optimisation varies real samples (often rather by chance) and leaves unknown gaps in the solution space.
Solution
The method of intuitive haptic design – result and key element of the founder’s doctoral thesis – combined with haptic simulation: hardware representation reproduces rotary controls and buttons synthetically and tangibly. Parameters can be adjusted simultaneously, fault patterns displayed, measures experienced immediately.
Result
A premium-segment rotary control finalised in just two iterations (design and energy optimisation). A high-volume push-button switch designed in three steps and since transferred almost unchanged to many variants.

Further context in a personal conversation – within existing confidentiality obligations.

Haptic Profiler

Where does your haptics competence stand?

An interactive self-assessment that guides you through the central competence fields and places where you stand. The result goes to you alone – as a PDF certificate, with no server storage.

  • Specification
  • Supplier steering
  • active & vibrotactile haptics
  • Process & series readiness
  • Team & knowledge
start the haptic profiler
A finger touches a surface – close-up in duotone style.
Portrait of Dr.-Ing. Jörg Reisinger

About

Scientific foundation, industrial implementation.

reisinger engineering is led by Dr.-Ing. Jörg Reisinger, independent haptics expert: over 22 years in research, development and specification of haptic controls and displays – almost 18 of them in haptics responsibility at Mercedes-Benz (2008–2025).

  • Dipl.-Ing. and doctorate (magna cum laude). Mechatronics and microsystems engineering, diploma thesis on driving piezoelectric actuators (Heilbronn University); doctorate at the Chair of Ergonomics, TU Munich, on parametrising the haptics of manually operated controls – in a research cooperation with a German premium OEM.
  • Series experience. From 2008 pre-development of control technologies, from 2013 haptics as a cross-functional role – from specification to series support, passive and active (see Experience).
  • Inventor or co-inventor in more than 50 patent applications (more than 45 patent families; mostly filed by the former employer, incl. EP, US, CN), e.g. on ultrasonic friction modulation, haptic feedback control, force sensing on touch panels, dynamic quality testing and active rotary controls. Author or co-author of scientific publications – see below.
  • Technology providers and start-ups. From 2014, integrating start-ups on the OEM side – from cooperation to pre- and series development. Hence the insight into what an OEM checks before committing.
  • Test bench & simulation. Test bench for a range of objective measurements – for effective, perception-oriented specification. Plus a physical, programmable haptic simulation: haptic feedback can be experienced immediately and changed freely – which massively accelerates haptic design.
  • Visible in science and industry. Science: organiser of the workshop “Haptic Design – From Mechanical Illusion to Phygital Reality” ↗ at the EuroHaptics Conference 2026 (workshop page ↗); also lecturer at the EuroHaptics Summer School ↗. Industry: organiser and chair of the haptics track at DVN – Driving Vision News, a trade medium and event organiser for the automotive industry. It launched with the first haptics track at DVN Interior Detroit 2026 (interview ↗ · recap ↗). Plus an OEM-wide haptics network.

Publications

Early work 2005–2008 · 5 papers as lead author

Mercedes-Benz is mentioned for biographical purposes only; it is not a client reference.

Definition

IDM (Interaction-based Dynamic Measurement) is a measurement method substantially co-developed by Dr.-Ing. Jörg Reisinger that captures the vibration behaviour of a control at the real operating point of human interaction with a normalised finger impedance – enabling a close-to-perception, objective assessment.

Origin: a doctoral project at TU Munich, co-supervised on the technical side (2011–2014) and a DFG transfer project in SFB 453. Evidence: EuroHaptics 2014 · Engineering Haptic Devices (Springer, 2023) ↗

IDM web tool – load & assess characteristic curves ↗ (access on request)

System view

Haptics is a system-level matter. Perceived quality at the finger is the end of a chain – from UI and design through framework, architecture and protocol to the actuator. This chain determines latency, usability and reactive haptic quality (how immediately and precisely the feedback follows the input), the variety of effects and alignment with the entire UX of visuals and sound. Beyond interaction, content and entertainment are becoming increasingly relevant for haptics.

Background: in series development on the OEM side before the company was founded, the founder was responsible for, or played a key role in shaping, this chain as a complete system – including the typical trade-offs between latency, effect variety and usability.

Standards landscape

Established, cross-manufacturer binding standards for perception-based haptic quality are still rare. Where specifications exist, they often reflect the supply chain’s manufacturing view rather than the quality the customer experiences. A perception-based specification closes exactly this gap.

Haptic Thinking – articles & newsletter ↗

FAQ

Haptics, answered briefly and precisely.

Who does reisinger engineering work for?

For OEMs, suppliers at every tier and technology providers – as independent consultancy or with active involvement in the project: from specification and the selection of technology and design to validation and series launch, for passive and active haptics. reisinger engineering does not ship products of its own; it helps develop them.

How do you specify static force–travel characteristics effectively?

Effective static characteristics describe the force–travel behaviour precisely at the features people actually feel – such as force drop, switching travel and return. Precisely specified and given perception-based, effective tolerances, they become an enforceable requirement. Vague characteristics and blanket tolerances, by contrast, create cost and pressure in the wrong places without securing tangible quality. Dynamically, they are additionally validated with IDM.

What is ultrasonic friction-based haptics?

In friction-based haptics, a surface is made to vibrate ultrasonically. This changes the perceived friction under the sliding finger: textures or detents become tangible without the surface visibly moving. For series production, technical compliance (ultrasonic acoustics) and suitable measurement are as decisive as the haptics itself.

How many actuators does a haptic display need?

Often fewer than assumed – what matters is physically correct design. With physically grounded design – for example with an almost motionless surface instead of a lateral shaker – even large, curved displays can be given high-quality haptics with very few actuators.

What is haptic specification?

Haptic specification is the technical process of defining measurable parameters that describe how a control feels – actuation force, surface texture, feedback timing, perceived resistance. It makes it possible to communicate requirements to suppliers objectively, verify the series and base quality discussions on data rather than gut feeling.

What is IDM (Interaction-based Dynamic Measurement)?

IDM is a measurement method substantially co-developed by Dr.-Ing. Jörg Reisinger that captures the vibration behaviour of a control at the real operating point of human interaction with a normalised finger impedance – enabling a close-to-perception, objective assessment. Published at EuroHaptics 2014 and detailed in “Engineering Haptic Devices” (Springer, 2023).

Which haptic technologies exist?

Passive (mechanical) controls create their sense of quality through construction and characteristic curve. Active haptics uses actuators: vibrotactile (electromagnetic, piezoelectric), friction-based (ultrasonic) and electrostatic/capacitive. Each technology has specific advantages and disadvantages in latency, force, packaging, cost and integration – the choice follows from the desired perception and the system architecture from the UI to the actuator.

Why is active haptics a system topic?

Because perceived quality emerges at the end of a chain – from UI and design through framework, architecture and protocol to the actuator. This chain determines latency and its jitter, how precisely the feedback follows the input, which effects can be rendered and whether haptics, visuals and sound match. Optimising the actuator alone wastes quality; typical failures arise at the interfaces between OEM, supplier, chip and actuator provider. That is why the latency budget, the effect library and alignment with the UX belong in the specification early on.

What is psychophysics in relation to haptics?

Psychophysics describes the relationship between a physical stimulus and its perception. In haptics it connects technical quantities – force, displacement, acceleration, frequency – with what a person actually feels, such as perception thresholds and the just noticeable difference (JND). This allows specifications to focus on the parameters that are felt and tolerances to be granted where differences are imperceptible anyway.

What is the difference between passive and active haptics?

Passive haptics refers to the tactile quality of purely mechanical controls – switches, rotary controls, buttons – that create a sense of quality through their construction. Active haptics uses actuators (piezoelectric, electromagnetic, electrostatic) for on-demand feedback, for example on touch displays without mechanical travel. Both require different specification and assessment methods.

How do you make haptic quality production-ready?

In three steps: first, a robust, perception-based specification with measurable target values and tolerances; second, reproducible measurement for quality assurance; third, clear acceptance criteria for supplier discussions. Without this system, haptic quality stays tied to individuals – neither transferable nor scalable.

Contact

Let’s talk about your project.

A short call or email is enough. We clarify the rest together – confidentially, under NDA on request.

Email

Phone

Address

reisinger engineering GmbH
Marienstraße 4, 74369 Löchgau
Baden-Württemberg, Germany

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Get in touch directly

Describe your situation in a short email or give us a call. We assess honestly whether and how we can help – you will receive a personal reply in any case.

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